Exhibitions generate hundreds of billions in turnover but are managed 'by feel'. We're building the brain of the exhibition industry: a unified layer of data, deals, and KPIs.
Exhibitions operate on intuition without measurable financial outcomes
Data-driven decisions backed by comprehensive ROI analytics
Industry hubs on our platform become the standard for B2B deals
Exhibition participation represents a significant budget line: stand construction, logistics, personnel, and marketing. Yet companies struggle to answer fundamental questions about return on investment.
- Which exhibitions actually pay off?
- Which participation format delivers the best results?
- How do we justify the spend to our CFO?
Critical information is fragmented across multiple systems: CRM platforms, Excel spreadsheets, business cards, emails, badge scanners, and marketing campaigns.
Without effective training or post-exhibition analytics, budget decisions are made intuitively. CFOs cut expenses
rather than data.
- Difficult to prove economic effectiveness to exhibitors and sponsors
- No systematic methods for assessing buyer potential
- Need arguments for state support programme inclusion
- Lack standard tools showing deal growth and contract volumes
Exhibitions are key tools for industry development and exports, but there's no transparent picture of impact: investments, contracts, employment effects.
How to select target exhibitions and maximise deal volume from attendance.
Need argumentation for obtaining regional/state support for exhibitors at priority industry exhibitions.
CRM integrations, badge scanners, lead forms, email and digital campaigns
Normalisation, deal tracking, revenue and margin calculations
Dashboards for exhibitors, organisers, and regions
- Calculate ROI by exhibition, stand, participation format, and activity.
- AI-powered matching of visitor and exhibitor databases to analyse thematic interests and find target suppliers/consumers.
- CRM and company reports
- Visitor and meeting data
- Marketing campaigns
- Link leads, meetings, deals
- Calculate revenue, margin, cycle duration
- Model "what if" scenarios
- AI matchmaking solutions
- Exhibitor personal account
- Organiser aggregated analytics
- Regional/cluster dashboard
Current event platforms focus on organisation and engagement, not financial results. Our key innovation is a deep financial model with P&L, margin, and ROI analysis.
Deep financial participation model with P&L, margin, and ROI calculations
Risk models and scenario planning at industry level
Single reporting standard for exhibitors, organisers, and public agencies
Target consumer: any exhibition participant—exhibitor, visitor, organiser, venue, association, region
The global exhibition market generates tens of billions in turnover and hundreds of billions in B2B deals. Accelerated trends towards 365-day industry hubs and data-driven B2B solutions create significant opportunity.
Global market for data/analytics solutions for exhibitions and virtual trade shows
Europe + North America B2B exhibitions and industry hubs annually
Target ARR: 50–150 exhibition brands, average €100–200K/year
Large and medium exhibition brands wanting to prove value to clients and sponsors, increase exhibitor retention and average spend.
International companies participating in dozens of events annually, needing unified comparison and planning tools.
Government structures and associations requiring impact assessment of participation support and industry development planning.
Seeking to maximise financial and marketing returns from exhibition contacts.
Lobbying industry interests with exhibitions as platforms for realising objectives.
Base tier (X exhibitions/year, Y exhibitors included), additional modules (ESG, industry reports, API integrations)
Personal account with analytics across all exhibitions and countries
Custom analytics, implementation, team training, effective participation tools
Based on accumulated data: launch fintech layer (instalments, participation financing, exhibitor scoring) in partnership with banks and financial partners.
1–2 industries where France and EU are strong with major exhibitions (cleantech, water/energy, industrial, medtech). Pilots with 1 French/European organiser and 5–10 key exhibitors.
One exhibition, limited metrics, manual data onboarding, work with key exhibitors/industry association
Scale to full exhibition portfolio with same organiser
Expand to other organisers and markets (Europe, USA)
Launch industry analytical reports and subscriptions for regions/clusters
- Define core ROI metrics and data structure
- Develop MVP platform (exhibitor and organiser dashboards)
- 1–2 pilot projects in France/EU
- First paying clients, unit economics confirmation
- Automate integrations (CRM, scanners, event apps)
- Expand product line (ESG module, industry reports)
- Enter other EU markets and first US pilots
- Build scoring models based on collected data
- Partnerships with banks/financial companies
- Test instalment/financing products for exhibitors
CEO/CFO
- 25+ years in financial management and risk management
- 15+ years as Deputy General Director (CFO) of major exhibition operator
- Experience building management accounting systems and evaluating effectiveness of 30+ exhibition projects
- Budget efficiency calculations for regions
We transform exhibitions from '3 days offline' into a managed tool for sales and industry development